Madison Gas & Electric Co electricity rates in Wisconsin, 2025
Madison Gas & Electric Co’s 148,482 residential customers paid an average of 21.11¢ per kWh in 2025, 17% above the Wisconsin average of 18.08¢. The typical home used 505 kWh a month, for an average bill of $107.
- 21.11¢avg ¢/kWh (2025)+0.77¢ (+3.8%) vs 2024
- $107Avg monthly billWisconsin: $121
- 505 kWhAvg monthly useWisconsin: 667 kWh
- 148,482Residential customersFull-service utility
| Sector | Customers | Sales (MWh) | Revenue | ¢/kWh 2025 | ¢/kWh 2024 | Change |
|---|---|---|---|---|---|---|
| Residential | 148,482 | 899,781 | $189,900,000 | 21.11¢ | 20.34¢ | +0.77¢ (+3.8%) |
| Commercial | 19,936 | 2,177,719 | $304,203,000 | 13.97¢ | 13.79¢ | +0.18¢ (+1.3%) |
| Industrial | 21 | 143,206 | $12,698,000 | 8.87¢ | 9.15¢ | −0.28¢ (-3.0%) |
| All sectors | 168,439 | 3,220,706 | $506,801,000 | 15.74¢ | 15.36¢ | +0.37¢ (+2.4%) |
How Madison Gas & Electric Co compares
- Wisconsin residential average, 2025: 18.08¢ per kWh, 667 kWh a month, $121 average bill. U.S. average: 17.23¢, 874 kWh, $151.
- Among 61 full-service utilities in Wisconsin with at least 1,000 residential customers, Madison Gas & Electric Co ranks 61 of 61 from lowest to highest average price.
- Latest monthly figure: Wisconsin homes paid 19.41¢ per kWh in August 2026 (preliminary), against 18.44¢ in August 2025. Summer months often run higher than the annual average.
- From 2024 to 2025 this average rose 3.8%; the state average rose 5.2%.
- Madison Gas & Electric Co is an investor-owned utility, a private company whose rates are set by the state utility commission. Balancing authority: MISO.
Where Madison Gas & Electric Co serves
EIA lists 1 Wisconsin county in its 2025 service territory: Dane.
49 ZIP codes are matched to Madison Gas & Electric Co in NREL’s 2024 ZIP file: 53515, 53527, 53528, 53529, 53532, 53555, 53558, 53562, 53572, 53575, 53583, 53590, 53593, 53597, 53701, 53702, 53703, 53704, 53705, 53706, 53707, 53708, 53711, 53713, 53714, 53715, 53716, 53717, 53718, 53719, 53725, 53726, 53744, 53774, 53777, 53778, 53779, 53782, 53783, 53784, 53785, 53786, 53788, 53789, 53790, 53791, 53792, 53793, 53794. Utility boundaries do not follow ZIP lines, so a ZIP can have more than one provider.
Wisconsin full-service utilities with similar rates
| Provider | ¢/kWh | Avg bill | Customers |
|---|---|---|---|
| North Central Power Co Inc | 16.38¢ | $74 | 5,063 |
| Pioneer Power and Light Co | 16.76¢ | $86 | 2,021 |
| Florence Utility Comm | 16.89¢ | $77 | 1,432 |
| Wisconsin Public Service Corp | 17.20¢ | $106 | 415,643 |
| East Central Energy | 17.20¢ | $137 | 5,201 |
| Wisconsin Power & Light Co | 18.47¢ | $128 | 440,746 |
| Adams-Columbia Electric Coop | 18.98¢ | $122 | 36,159 |
| Wisconsin Electric Power Co | 20.53¢ | $131 | 1,056,086 |
Sources
- U.S. Energy Information Administration, Annual Electric Power Industry Report, Form EIA-861, 2025 final data (f8612025.zip, file dated October 7, 2026): Sales to Ultimate Customers, Average Monthly Bill and Service Territory tables.
- EIA Form EIA-861, 2024 final data (f8612024.zip, file dated December 4, 2025), for the 2024 comparison.
- EIA Electric Power Monthly, Table 5.6.A (average price by state, August 2026 and August 2025; 2026 values are preliminary), file dated October 22, 2026.
- National Renewable Energy Laboratory via OpenEI, U.S. Electric Utility Companies and Rates: Look-up by Zipcode (2024) (investor-owned and other utilities, files dated November 10, 2025), used only to match ZIP codes to utilities.
Average price = residential revenue ÷ residential kWh sold, as reported to EIA. It includes fixed monthly charges, taxes passed through in revenue and seasonal tiers, averaged over the year. Your own rate depends on your tariff and usage.