Texas · EIA utility 54820 · Full-service utility
Direct Energy Services electricity rates in Texas, 2025
Direct Energy Services’s 259,458 residential customers paid an average of 17.30¢ per kWh in 2025, 12% above the Texas average of 15.40¢. The typical home used 1,153 kWh a month, for an average bill of $199.
- 17.30¢avg ¢/kWh (2025)+0.93¢ (+5.7%) vs 2024
- $199Avg monthly billTexas: $171
- 1,153 kWhAvg monthly useTexas: 1,110 kWh
- 259,458Residential customersFull-service utility
| Sector | Customers | Sales (MWh) | Revenue | ¢/kWh 2025 | ¢/kWh 2024 | Change |
|---|---|---|---|---|---|---|
| Residential | 259,458 | 3,588,954 | $620,941,000 | 17.30¢ | 16.37¢ | +0.93¢ (+5.7%) |
| Commercial | 14,955 | 203,639 | $35,209,000 | 17.29¢ | 16.37¢ | +0.92¢ (+5.6%) |
| Industrial | 0 | 0 | $0 | n/a | n/a | n/a |
| All sectors | 274,413 | 3,792,593 | $656,150,000 | 17.30¢ | 16.37¢ | +0.93¢ (+5.7%) |
How Direct Energy Services compares
- Texas residential average, 2025: 15.40¢ per kWh, 1,110 kWh a month, $171 average bill. U.S. average: 17.23¢, 874 kWh, $151.
- Among 130 full-service utilities in Texas with at least 1,000 residential customers, Direct Energy Services ranks 116 of 130 from lowest to highest average price.
- Latest monthly figure: Texas homes paid 15.91¢ per kWh in August 2026 (preliminary), against 15.40¢ in August 2025. Summer months often run higher than the annual average.
- From 2024 to 2025 this average rose 5.7%; the state average rose 3.1%.
- Direct Energy Services is a retail energy provider that sells electricity supply in a state with retail choice. Balancing authority: ERCO.
Texas full-service utilities with similar rates
| Provider | ¢/kWh | Avg bill | Customers |
|---|---|---|---|
| Just Energy | 16.92¢ | $196 | 437,966 |
| Grayson-Collin Elec Coop, Inc | 17.04¢ | $192 | 97,950 |
| Retail Energy Solutions, LLC | 17.08¢ | $198 | 134,980 |
| Value Based Brands LLC | 17.15¢ | $207 | 245,378 |
| XOOM Energy Texas, LLC | 17.20¢ | $191 | 53,755 |
| Spark Energy, LP | 17.42¢ | $216 | 21,051 |
| Gexa Energy, LP | 17.42¢ | $208 | 310,726 |
| Stream SPE, LTD | 17.67¢ | $212 | 142,525 |
Sources
- U.S. Energy Information Administration, Annual Electric Power Industry Report, Form EIA-861, 2025 final data (f8612025.zip, file dated October 7, 2026): Sales to Ultimate Customers, Average Monthly Bill and Service Territory tables.
- EIA Form EIA-861, 2024 final data (f8612024.zip, file dated December 4, 2025), for the 2024 comparison.
- EIA Electric Power Monthly, Table 5.6.A (average price by state, August 2026 and August 2025; 2026 values are preliminary), file dated October 22, 2026.
Average price = residential revenue ÷ residential kWh sold, as reported to EIA. It includes fixed monthly charges, taxes passed through in revenue and seasonal tiers, averaged over the year. Your own rate depends on your tariff and usage.