New Jersey · EIA utility 54820 · Energy supplier
Direct Energy Services electricity rates in New Jersey, 2025
Direct Energy Services’s 6,882 residential customers paid an average of 16.52¢ per kWh in 2025, 27% below the New Jersey average of 22.48¢. The typical home used 714 kWh a month, for an average bill of $118.
- 16.52¢avg ¢/kWh (2025)+2.09¢ (+14.5%) vs 2024
- $118Avg monthly billNew Jersey: $151
- 714 kWhAvg monthly useNew Jersey: 670 kWh
- 6,882Residential customersEnergy supplier
| Sector | Customers | Sales (MWh) | Revenue | ¢/kWh 2025 | ¢/kWh 2024 | Change |
|---|---|---|---|---|---|---|
| Residential | 6,882 | 59,003 | $9,749,000 | 16.52¢ | 14.44¢ | +2.09¢ (+14.5%) |
| Commercial | 4,786 | 65,328 | $7,756,000 | 11.87¢ | 13.31¢ | −1.44¢ (-10.8%) |
| Industrial | 0 | 0 | $0 | n/a | n/a | n/a |
| All sectors | 11,668 | 124,331 | $17,505,000 | 14.08¢ | 13.98¢ | +0.10¢ (+0.7%) |
How Direct Energy Services compares
- New Jersey residential average, 2025: 22.48¢ per kWh, 670 kWh a month, $151 average bill. U.S. average: 17.23¢, 874 kWh, $151.
- Among 31 energy suppliers in New Jersey with at least 1,000 residential customers, Direct Energy Services ranks 6 of 31 from lowest to highest average price.
- Latest monthly figure: New Jersey homes paid 24.61¢ per kWh in August 2026 (preliminary), against 24.70¢ in August 2025. Summer months often run higher than the annual average.
- From 2024 to 2025 this average rose 14.5%; the state average rose 16.2%.
- Direct Energy Services is a retail energy provider that sells electricity supply in a state with retail choice. Balancing authority: PJM.
New Jersey energy suppliers with similar rates
| Provider | ¢/kWh | Avg bill | Customers |
|---|---|---|---|
| Great American Gas & Electric, LLC | 15.29¢ | $42 | 1,265 |
| SFE Energy NJ, Inc. | 15.65¢ | $85 | 1,343 |
| Ambit Energy Holdings, LLC | 16.94¢ | $139 | 4,818 |
| North American Power and Gas, LLC | 17.57¢ | $145 | 3,631 |
| Reliant Energy Northeast LLC | 17.88¢ | $118 | 20,329 |
| XOOM Energy New Jersey, LLC | 17.90¢ | $124 | 1,995 |
| Viridian Energy PA LLC | 18.14¢ | $130 | 6,147 |
| Energy Services Providers, Inc | 18.44¢ | $88 | 3,206 |
Sources
- U.S. Energy Information Administration, Annual Electric Power Industry Report, Form EIA-861, 2025 final data (f8612025.zip, file dated October 7, 2026): Sales to Ultimate Customers, Average Monthly Bill and Service Territory tables.
- EIA Form EIA-861, 2024 final data (f8612024.zip, file dated December 4, 2025), for the 2024 comparison.
- EIA Electric Power Monthly, Table 5.6.A (average price by state, August 2026 and August 2025; 2026 values are preliminary), file dated October 22, 2026.
Average price = residential revenue ÷ residential kWh sold, as reported to EIA. It includes fixed monthly charges, taxes passed through in revenue and seasonal tiers, averaged over the year. Your own rate depends on your tariff and usage.